Brand Strategy: Define brand identity, conduct market research, develop positioning, create guidelines.
Communication Planning: Develop plans, select channels, craft messages, coordinate execution.
Content Creation: Produce content, ensure alignment, analyze performance, manage calendars.
Brand Monitoring: Monitor mentions, respond to feedback, manage reputation, handle crises.
Collaboration: Work with internal teams, build relationships with media and influencers.
Measurement: Set KPIs, track impact, prepare reports for management.
Continuous Improvement: Stay updated, evaluate campaigns, refine strategies based on insights.