Logo Design Challenge: Create a Logo for Urban Social House
- Status: Pending
- Prize: $150
- Entries Received: 162
Contest Brief
Logo Brief: Urban Social House
Overview:
We are seeking a logo design for "Urban Social House," a small bites, heavy hors d'oeuvres, charcuterie boards restaurant, and craft cocktail lounge located in a renovated historical house in a revitalized downtown setting. The establishment features an open-concept contemporary design and caters to an upscale clientele.
Design Requirements:
The logo should include both a word mark ("Urban Social House") and a monogram emblem utilizing the initials "USH" which can stand alone for various marketing purposes.
The primary signage will be a hanging di-bond sign with a raised logo, so the design should be suitable for this application. (see attached)
Colors should complement the style and ambiance of the business, reflecting a contemporary, upscale feel.
Brand Attributes:
Contemporary
Urban
Social
Upscale
Open-concept
Crafted cocktails
Culinary experience
Design Style:
The logo design should embody the following characteristics:
Clean and modern aesthetic
Sophisticated and upscale appeal
Reflective of an urban dining experience
Use of elegant typography for the word mark
Creative integration of the initials "U" and "S" into a memorable monogram emblem
Versatile design that can be adapted for various marketing materials and signage
Color Palette:
The color palette should align with the ambiance and style of the establishment. Consider sophisticated and contemporary color options that evoke a sense of elegance and urban flair. Possible color directions could include:
Deep charcoal or slate gray
Warm neutrals (taupe, beige)
Accents of metallics (gold, copper, or silver)
Subtle hints of muted greens or blues for a touch of freshness
Deliverables:
Logo design featuring a word mark and monogram emblem
Usage guidelines for colors, fonts, and logo variations
High-resolution files suitable for print and digital applications
Additional Notes:
The logo should be unique and memorable, reflecting the essence of Urban Social House as an upscale, contemporary dining and social destination within a historic downtown setting. The design should be versatile enough to be used across various branding and marketing collateral, including signage, menus, business cards, and promotional materials.
Recommended Skills
Public Clarification Board
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