Please do not bid on this if you cannot start on it immediately and complete it within 48 hours.

We need a complete, performance based marketing plan for a soon to be launched Pet Health Insurance website.

This plan will be ENTIRELY about the website and the marketing of the website. To sum up the type of plan we're looking for in a couple of sentences, PURPOSE -to get people to buy pet health insurance from our website so we can make lots of money. STRATEGY -drive lots of targeted traffic (pet owners) to this website so that they can purchase a plan.

Your marketing plan should be loosely based on the below outline. The "Budgets" part of item 5 can be skipped due to our time constraints.

1. Purpose and Mission
Products and services offered.
Target customer.
Information about the industry.
Five competitors similar in size and products/services offered (and their Websites).

2. Situational Analysis
Identify challenge and how to solve it. (we are new competitor in pet health insurance that needs market share.)

3. Marketing Strategy and Objectives
Discuss strategies to position our website at the top of the search engine result pages and drive traffic.

4. Tactical Programs
5. Budgets, Performance Analysis and Implementation
6. Additional Consideration

Emphasis should be placed on item number 3. -Marketing Strategy and Objectives.

The marketing strategies that you should discuss can include -but not be limited to the following:

SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE LISTINGS
DIRECTORY LISTINGS
SOCIAL NETWORKING
YOUTUBE VIDEO
ARTICLEs (ezine articles, prweb, Marketwire, other press releases)
BLOGGING
RSS FEEDS
EMAIL MARKETING
BOOK MARKING
PAY-PER-CLICK
GOOGLE AD PLACEMENT
FORUM LISTINGS
BUSINESS DIRECTORIES
BANNER ADVERTISING
LINK BUILDING
CLASSIFIED AD LISTING

We are open to any other marketing ideas you have that you feel we could exploit to ensure maximum exposure in the shortest time frame.

Please include projections of how things will be in:

7 DAYS FROM NOW
14 DAYS FROM NOW
28 DAYS FROM NOW
45 DAYS FROM NOW
60 DAYS FROM NOW


Please send detailed information of why i should select your COMPANY, to my PMB, for immediate review and selection.

"One of the more important concepts to grasp when developing your plan is the difference between objectives, strategies and tactics. Objectives set the vision, and as such must be defined first. Strategies are ideas and approaches put that vision into action. Finally follow the tactics and technologies that bring those strategies to fruition. A plan thought out in any other order puts the cart before the horse."

Your marketing plan should be more than two pages in length. We need it quickly so we do not expect a very large and detailed plan. Please tell us in your message the outline of the plan you will create and what it will look like. We will select a bid based on your ability to complete the project within 48 hours, your ability to deliver a good and thorough report, and lowest price.