 | MEMBER LOGIN |
|
|
 |
|
 | SERVICES & FEATURES |
|
|
|
|
 | THE 20 LATEST PROJECTS |
| POPULAR NEW PROJECTS |
|
|
Project: Company Blog Writers Needed
ID: 1232636028 |
|
 |  |  |
 |
| |
|
Status: |
Closed (Cancelled)
|
|
Budget: |
$20-100
|
|
Created: |
1/22/2009 at 9:53 EST
|
|
Cancelled: |
2/14/2009 at 0:55 EST
|
|
Project Creator: |
|
|
Description: |
Blog Writer needed
www.Me-2-B.com
Design brief
Me-2-B Introduction
Think Ebay for hired services
We have just launched our site and want to have a Blog that communicates the message and goal of the Me-2-B. The premise of the site is simply that people should be recognized and rewarded based on their ability to get stuff done
I want to create a global business community of and for People You Can Count On.
We do however have a Chicken and Egg hurdle to overcome
I believe if we can create a place where people are recognized and rewarded based on their proven track record, their earned reputation, their proven ability to Get Stuff Done; we can change the world and make it a better place.
I want to provide anyone with talent, motivation and integrity, anyone who believes in the possibility of such a place, anyone who is willing to go for it, anyone who is willing to earn their reputation through making the customer happy, the opportunity to rise above the fast talkers
I want this message to grab, motivate, inspire and be a call to action those who believe that such a world can exist.
I do NOT want however to sound hokey or like a make-a-million-dollars-in-your-sleep kind of salesman.
We are targeting ‘service providers', anyone who ‘provides a service', be it tutor, designer, contractor, or baby sitter can join. The connector is the message, the dream, the ideal.
The dreamer in me wants to return to the time when a person's reputation was their most important asset. I want to provide a place for those who do, truly do great work, the ‘doers' in this world, those with talent, integrity and the motivation to Get Shit Done to be recognized and rewarded.
We need to somehow make it clear that we are similar to Elance and Guru (a place for Buyer to find Service Providers) and yet different in our approach (Transactional vs. Community). See below for more detail.
As you can see I have a lot to say, but have trouble saying it in a concise manner.
Project Goals
1. Introduce the Site (communicate the goal and benefits)
2. Write Blog posts that talk about talent, reputation, 2.0 version of yellow pages,
a) Free agent nation, 4-hour work week, The world is Flat, Tome Peters, Clue Train Manifesto
3. Motivate members to join (Service Provider and Buyer)
4. Get people talking about Me-2-B, linking to sites,
Technical Requirements
1. Positive, Educational, Motivating
2. Professional yet Fresh
3. AVOID cheesy sale
4. Link to other sites (maybe a separate project)
Timing & Budget
Ongoing
Undefined
Market
Me-2-B is for people who would like to launch their career or expand an existing one.
Me-2-B targets young and talented individuals, entrepreneurs and independent professionals who are comfortable using the internet as a business medium.
Ie. University students and people within the following high potential industries
1. Software Coding and Other IT
2. Website Creation and Maintenance
3. Editorial and Writing
4. Graphic Design
5. Accounting, Finance and Tax Preparation
6. Transcription and other Administrative Support
7. Marketing and Sales Support
8. Home Design and Related
9. Online Tutoring
10. Other Ancillary and Concierge
Demographics
 Age: 18 – 35
 Educated & Internet Savvy
 Highly Motivated
 Believe an earned reputation is their greatest marketing tool
 English Speaking (to start)
Community vs Marketplace
On websites like Elance and Guru, users receive preferential treatment based on the type of their subscription package and tend to be chosen by their transaction quantity. On Me-2-B, it is not possible to climb to the top by paying a premium; our merit-based system rewards our members based on their proven achievements.
The better you do for your customer, the better you do for yourself.
Competition and Key Differentiators
Elance and Guru are the largest competitors. They are both effective virtual-marketplaces for freelancers, but like all marketplaces they are focused on transactions. We see however, see ourselves as a business community and built Me-2-B because we know true business success is built on building and nurturing ongoing relationships.
 Me-2-B doesn't separate our members into buyers and service providers; in fact we encourage our members to be both.
 Me-2-B operates on a pay-for-performance basis just like our members; only when business is done do we charge $2/transaction and only when we are responsible for creating a new business relationship does our (maximum) 2% project fee apply.
 To support ongoing relationships, we decrease the project % the more you use the system.
 To encourage members to expand the community and quickly build their reputation, we waive project fees FOREVER for everyone they bring in and also reward Community Credits (which can be used to trade for popular resources, market information and advertising).
|
|
Tags: |
Writing, Marketing
|
| |
 |
|
Messages Posted: 4 |
| |
