"Your website should encourage people to act". The purpose of a website is to encourage action. A successful ecommerce website gets people to spend money. A successful intranet helps people do their work more productively. Your website should have as many calls to action as possible. The more a person acts on your website, the more likely your website is to succeed. IIterative design is a popular approach to website design. It generally involves getting something up quickly... (view more)